Press Release
United Marketing Group
United Marketing Group Acquires Brand Affinity Marketing
Bolsters Its Membership and Loyalty Programs
Schaumburg, IL. (April 20, 2007). United
Marketing Group, a leading direct marketing company in continuity lifestyle
membership programs and direct to consumer syndicated merchandising,
today announced the successful completion of its acquisition of Brand
Affinity Marketing, a privately held branded membership business.
“The acquisition of Brand Affinity Marketing helps us to bring
a broader and more unique array of membership programs to the marketplace. It’s
another means for us to generate additional risk free commission income
for our clients and better differentiate our product offerings in an
increasingly competitive marketplace.” said Alan Portelli, President
and Chief Executive Officer of United Marketing Group. “The
expertise of Brand Affinity Marketing in branded membership products
and Internet marketing expands our offerings, and enhances our ability
to deliver products and services that are the right fit for our clients
and their customers.”
David Ziller, President of Brand
Affinity Marketing, added, “We’re
excited about joining the United Marketing Group organization. With
their knowledge and resources, we are well positioned to continue our
growth and emphasis on generating additional value for our clients and
customers.”
About United Marketing Group:
United Marketing Group is a full service direct marketing company in
the lifestyle membership and syndicated merchandise space. Membership
programs offered by United Marketing Group provide consumers with real,
easy to use savings in all major lifestyle spending categories, as
well as piece of mind in key areas of consumer concerns. Unlike
many other organizations, United Marketing Group specializes in utilizing all direct
marketing media -- inbound calls, outbound calls, direct mail and e-commerce
tools -- to maximize client revenue.
The company has been in business for more than 30 years and enjoys relationships
with numerous Fortune 500 clients.
About Brand Affinity Marketing:
Brand Affinity Marketing helps clients promote products and services
to their customers through unique, branded membership products. The
company has two branded products available: Budget Travel Rewards
Club from Arthur Frommer’s Budget Travel Magazine (travel category)
and Healthy Rewards with Prevention Magazine (health and fitness category). More
branded product programs are in development. Brand Affinity
Marketing is located in Fairfield, Connecticut, led by David Ziller,
President. Previously, Ziller held senior level positions at
CUC International, now called Affinion, and was responsible for many
of CUC’s successful membership programs. More recently,
Ziller was a principal of Brand Direct where he helped launch twelve
unique, branded membership products that had over three million members.
CONTACT:
Alan Portelli, 847-240-2005, x5200
David Ziller, 203-243-1397
SOURCE:
United Marketing Group
United Marketing Group
FACT SHEET
- Leader in marketing fee based subscription programs and innovative
solutions for Fortune 500 companies in major business categories, including banks,
catalog, retail, oil and gas and utility companies.
- Utilizes all direct marketing media -- inbound calls, outbound
calls, direct mail and the Internet -- to create significant, incremental
revenue at no risk.
- User-friendly benefit structures and ease-of-use
programs encourage customer participation and involvement; industry
standard “breakage” model
turned upside down.
- Provides proprietary state-of-the art CRM, membership and call center
systems, including ECHO -- a complete digital recording and real time
monitoring/evaluation platform.
- Customer service group is 100 percent internally owned and operated
in the United States.
- Outstanding expertise in statistical modeling
and segmentation.
- Leader in Merchandise Promotions in credit card
billing statements. Mails
more than 600 million offers annually. Tests more than 200 offers
annually to ensure satisfied clients and customers.